From Landmark to Launchpad

Built in the early 20th century, the Coca-Cola Building in downtown Brownsville once stood as the regional hub for one of the world’s most iconic brands. With its distinctive brick façade, large windows, and the classic hand-painted Coca-Cola sign, the building quickly became a familiar landmark for generations.

The space originally housed bottling and distribution operations, supplying refreshing Coca-Cola products throughout the Rio Grande Valley. For decades, it was a symbol of local industry and a gathering point in the heart of the city’s downtown district.

A New Chapter: Crosshatch

Today, the Coca-Cola Building is more than a historic site — it’s a place where new ideas are bottled. Revitalized as the home of Crosshatch BTX, the space now serves entrepreneurs, freelancers, and remote professionals seeking a modern place to work and collaborate.

The same walls that once powered Brownsville’s commerce through distribution now power it through connection and innovation. With coworking memberships, private offices, and community events, Crosshatch transforms this piece of history into a launchpad for the city’s future.

Preserving the Past, Building the Future

By breathing new life into the Coca-Cola Building, Crosshatch celebrates Brownsville’s history while shaping its next generation of leaders and innovators. Every detail — from the preserved architectural features to the modern coworking amenities — tells a story of resilience, growth, and community.

Timeline of the Coca-Cola Building

• Early 1900s — Construction of the Coca-Cola Building begins in downtown Brownsville.
• 1930s–1960s — Serves as a regional Coca-Cola bottling and distribution hub, fueling growth across the Rio Grande Valley.
• 1970s–2000s — Operations shift elsewhere, and the building falls into partial vacancy, standing as a reminder of Brownsville’s industrial past.
• 2010s — Preservation efforts highlight the building’s cultural and architectural significance.
• 2020s–Today — Reimagined as the home of Crosshatch BTX, the building is reborn as a coworking and innovation hub for entrepreneurs, professionals, and the community.